Most fans never return to a Facebook page after they like it- Find out why

Here are some facts that might surprise you:

• Most fans never return to a page after they like it.
• Most posts by pages are seen by less than 10 percent of their fans.
• Many fans will never see your welcome tab.
• When fans create new posts on your Facebook page, other fans don’t see them.

Those facts run counter to most people’s assumptions. They go to their fan page a lot, so they think their fans do, too.

They assume that all their fans are seeing all their posts, which we’ve already discussed. They also assume their fans are seeing posts made by other fans to the page’s Wall.

More info here http://www.allfacebook.com/how-to-get-more-likes-and-comments-on-facebook-book-excerpt-2012-01

Have you forgotten about Linked-in ?

If you are like me and a lot of others , you’ve set up a LinkedIn account, put in your basic info, connect with a few people and then haven’t looked back since.    If this is you – you are not alone! If you have been updating your LinkedIn account regularly you are ahead of the curve!

 

Here are 5 things you can do right now to get the most out of LinkedIn: from Katie Lance the Marketing Manager for Inman News

1.   Update your profile. Log into your account and make sure you have the basics in there – updated photo, work history, dates, experience and education. Sounds simple – but if you haven’t been in there in a while, it’s good to dust off that resume!

• Add your specialties. This section is key (located under the ‘Summary’ section within ‘Edit Profile’) – this is the section google is going to pull from. Think of this section as the ‘keywords’ or ‘meta tags’ for your profile. Pick 7-10 key words to describe your specialties and/or areas of expertise.
• Add 3 additional links. Under websites – select the drop down ‘other’ – this allows you to add 3 different links and name them whatever you’d like. Instead of being limited, you can add specific links within your site or blog. A few ideas here: link to a market stat page on your blog/website, link to your property search (IDX feed) page for a specific area/county, link to your Facebook page, link to community info on your website or blog.

2.    Add your public profile link to your email signature. If you are using Outlook, edit your email signature in the Edit>Options menu. If you are using Gmail or another free email service a great free service to use is WiseStamp. WiseStamp will allow you to add all your social media channels into your email signature.

4.    Write 10 testimonials. One of the biggest benefits of LinkedIn are the testimonials you can generate. How do you get people to say nice things about you? Say nice things about them! Write 10 testimonials – do 10 a day for 5 days and by the end of the week you should have at least 10 from people ‘returning the favor.’  A testimonial does not have to be an essay – simply 2 or 3 sentences of how you know this person and why you would recommend them. A great example of this is a Realtor I worked with at Empire Realty in the SF Bay Area – Sue Rubin. Sue aggressively added her contacts into LinkedIn and wrote testimonials – she now has 10 fantastic testimonials on her LinkedIn account. How is this different from the testimonials on your web site or listing materials? To the average consumer, LinkedIn testimonials are more authentic because you did not touch or alter them in any way – they are truly from a past colleague or client.

 

Bonus: If you are on Twitter make sure you add your Twitter handle and note that you can link your LinkedIn status updates to Twitter

See the rest of the tips here on the Inman News Blog “The Future of Real Estate Marketing” one of the most informative sites on the net…

Do you have any Linked-in tips to share ?

Is Google Buzz – The Next Big Thing in Social Media ?

 

Google announced yesterday that they are throwing their hat into the social media ring. Google indicated the new Google Buzz tab will begin showing up on about 1% of Gmail user accounts starting right away. Google says the rest of Gmail users will be able to see a new Google Buzz tab in their accounts within a week.

Downsides:

1.    Google Buzz is only integrated into Gmail. Granted there are 150M+ Gmail users but there are still quite a few people who are not. ( although I have a Google  Gmail account I don’t use it )

2.    Google Buzz does not integrate into Facebook. I think this is going to be a HUGE factor in whether Google Buzz is successful or not. It should be interesting to see how this plays out and If Facebook will one day integrate into Google Buzz. As Facebook sneaks past 400M users – this is certainly not a number you can ignore.

Here’s a quick ‘cheat sheet’ of what Google Buzz is:

1. Integrates with Gmail. Below your Gmail  inbox, there will be a tab for Buzz, allowing you to read status updates, photos, and video. The 40 people you converse with the most in Gmail and Gchat are automatically added as friends. Buzz updates also appear in your inbox if someone comments on your updates or comments, or someone directs a Buzz to your attention by using the familiar “@” symbol

2. Integrates with Other Channels. Photos from Flickr and Picasa and video from YouTube appear as thumbnails in Google Buzz.  You can pull in tweets from Twitter but you can’t send your Buzz updates out to Twitter or other social networks.

3. “Page Rank” for Status Updates. To compensate for posts that many people don’t care about (like what you just ate for lunch) -  Google Buzz lets you like and dislike status updates, and learn over time whether to show or collapse status updates from your friends. It also looks for conversations outside your direct group of followers and adds them to your feed as recommendations.

4. Private and Public Updates. Private updates can go to all of your Buzz followers, or just a select group. Public updates are posted on your Google Profile page and are immediately indexed for Google Search.

5. Mobile App. Google Buzz has a mobile app ( I just installed on my Droid)  that  dictate status updates by voice and geotags your posts. On Google Mobile Maps, Buzz updates appear directly on the map, so you can read location-based updates. You can also look for any recent Buzz updates posted near your current location.

So what does this mean for real estate agents and brokers? I think at this point Google Buzz is too new make any predictions about what Realtors will or won’t need to do. I do think that if Google Buzz stays as is – it will be somewhat limiting to agents due to the fact it is just available to Gmail users and that it does not integrate with Facebook.

However – as social media evolves, it is imperative that agents keep an eye on where people are gathering and where they are communicating. Today it is primarily Facebook, Twitter and LinkedIn. Will Google Buzz be the next big thing? We’ll just have to wait and see.

Here’s a quick video Google put out yesterday that explains Google Buzz:

What are your thoughts? Would love to hear your comments – please post your feedback below