Google Tips for Online Business Success

The majority of home buyers use the Internet to research properties. Google makes it easier for real estate professionals to connect with home buyers and renters at every stage – while they’re looking for properties, checking out locations and selecting their agent. It’s how you reach more sellers, attract more buyers and sell more homes

See the list here

Google drops my website…or did they ?

Has anyone experienced this ? Its as if Google de-listed the site and then re-indexed it .

Just curious if anyone else has had a similar experience…….

 

 

 

 

 

 

 

 

 

 

 

 

I should add that one of my other sites has a great many more views than this one..

Explore it at www.WilliamsburgsRealEstate.com

Tell me what you think.

Here is a recent snapshot of the traffic on it:

How Press Releases can boost online traffic

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.
"Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic — and potential prospects — to a small business’ Web site,"  according to PRWeb. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive."
Back in the summer, PRWeb did a case study involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn’t believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.
"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said.  "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off.  With these features we’ve seen increases in traffic up to five days after the news release was issued."
In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

- 95% search
- 92% reading news
- 92% emailing
- 89% finding story ideas
- 87% finding news sources
- 75% reading blogs
- 64% watching webinars
- 61% watching YouTube
- 59% social networks

You’ve got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google’s social search experiment (which may eventually move beyond experiment status).
When you do a press release, you’re "hitching a ride" in the search engine results and news results. You can use outbound links in press releases, and perhaps more importantly, you’re out there where the journalists are looking.

Here are some press release distribution sites (some are paid and some are free):

- Business Wire
- PR Newswire
- PRWeb
- 24-7 Press Release
- PR Zoom
- PR Leap
- I-Newswire
- Webwire
- ClickPress
- PR.com
- PR Log

Beyond the distribution sites, don’t forget to include your releases on your own site. Journalists like being able to find the most up to date information from the source itself.  Earlier this year I discussed how some companies’ own press centers are holding back some marketing opportunities for them. Your site should have a section for press releases, and that should be up to date with the latest release when it goes out. You’d be surprised at how often these go without being updated even when a press release has been spotted elsewhere. It is also a good idea to link to any company blogs, Twitter accounts, or any other place where company announcements are made.

Keyword Tool for Webmasters

There are a lot of keyword research tools out there,  Google Insights is one I have just discovered Most feel it is one of the most powerful real estate keyword tools around.

A neat feature allows you to add multiple keywords and not only see the difference in search volume, but the trend in search volume over time. This allows you to pick up on keywords that may be growing in traffic but aren’t as competitive as established keywords for your niche. This is a great way to target low cost of entry terms.

You can also search across different locations and Google’s different search engines (like Google Images).

Definitely a great tool for your website research.

Blogging in the Future

If you want to keep your blog current while you are away on a business trip or vacation you can set the publish date for a day in the future.

I will be at the Real Estate Connect in NYC for the rest of the week. Every day while I am gone there will be articles posted to my blog that I have already written in advance.

In WordPress just click on the publish icon icon in the right upper corner. Change the date to the desired future date. That’s all there is to it !

Publish immediately Edit

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec, @ :       

Another great idead from Online Realtor Tips…

Happy Blogging !

SEO Evaluator Tool Free

Make sure your website content is visible to search engines.  Did you know that poor website architecture can prevent search engines from seeing the content on your website?  It’s true.  Many well-known real estate websites essentially hide much of the content from search engines.  This happens because they are built with old technology that enabled the vendor to build the pages quickly, but in the process obscure the page content.

You can put your current website to the test with a free tool available at www.SEO-Browser.com. This neat little tool will let you see a web page as a search engine sees it.

All you do is enter the URL of the webpage you are evaluating.  It will bring up a view that has all of the images turned off, and will show all the text and any links it can see.  You should be able to see every menu choice on the page and every link embedded in the text.  And you should be able to see every word of the text on the page. This is especially important to do on your featured properties page.  Can you see all of the description and remarks?  If not, then a search engine isn’t seeing the content either, and this is valuable content for search engine optimization